I’m proud to introduce Shamba Amani to anyone who doesn’t already know of his greatness. He’s going to be a regular guest author on the OSEB Durham Blog so show him some love! Start by reading his fabulous story!
How did you end up here?
This was the start of AMANI, a marketing company that translates the objectives of companies, organizations, groups and individuals into marketing strategies that drive revenue.
I’m Shamba Amani and my story of late started with me being dissatisfied with the direction and lack of business strategies with my previous employers. Many times I would wonder, why isn’t ‘the Company’ listening to their front line staff, whom are trying to rely the messages of concern, from the consumer. Sacrificing 70+ hours a week, at every beacon call to make sure business stayed on track and referring every and anybody that would listen to me, praises of ‘the Company’. Only to find out that we had a one-sided relationship and I was the odd person out. After sharing ideas that got implemented and no credit was offered, I knew my days were numbered and decided that I better think hard about who has got my best interest. It didn’t take long for me to realize that I’m on my own and I’d better start preparing for a business that I could enjoy making those sacrifices for, but most importantly; getting the opportunity to spend quality time with family and friends doing the things that l love to do.
I’ve had a great time living, studying, traveling and working in various parts of the world. My adventures had taken me to four continents and 40+ countries, not by chance but rather to build on the basis of my business idea and how I’d apply all that I’ve experienced. There was a lot that I wanted to do, by contributing back to society. You know when your cup is overflowing and you just want to share all the seeds of growth you’ve learned. Well, during a volunteer experience at Rogers cable, I met Tina Wieringa and later conversed with Bev Mawhinney whom gave me the detailed instructions of being apart of OSEB via Essential Communications. I started the process with Jennifer Roberts of Northern Lights, applied, presented, then enrolled and then i was back in a classroom setting which was very unfamiliar at first. Fortunately, I had a great class of adults that were thinking along the same mindset. Thirsty and hungry to learn, as we reviewed the elements of various studies to capture our ideas and transform them into a real business. The strong support of an assigned coach that shares their experiences and offers you choices from their many tools, that will propel you to challenge your comfort zone. That same business that I would often daydream about, has no become a planned reality, showering me with independence and even more beautiful dreams.
When I get the opportunity to listen and converse with my fellow business classmates, it seems that many are still enjoying the ride, but now with a stronger focus, awareness and determination to follow through with their personal definition of success. Then comes a more serious issue, when it’s realized that there’ll be a time of no financial support, so that same hunger that we all had to get into the program; kept us away from a company demonstrating a lack of progress…remind us why, we all decided to become entrepreneurs.
Look forward to continued blogs by AMANI of as many OSEB participants. If you have any questions regarding any of those interviewed, please feel free to contact them and let us know about your business relationship. If you’d like to be interviewed, please contact me email@example.com or even even ask me questions regarding your marketing concerns.
About Shamba Amani - A Marketing Strategist who translates your business objectives into Marketing Strategies that drive revenue. Contributing Blogger for Essential Commications and upcoming monthly Guest Host for the award winning Dr. Vibe Show. Now, residing in Courtice, Ontario and continues his role as, ‘The Strategist’. Consulting individuals and businesses in Canada and across the globe. Feel free to meet me on LinkedIn, Facebook, Twitter and Google+ .