Introducing Shamba Amani!

I’m proud to introduce Shamba Amani to anyone who doesn’t already know of his greatness. He’s going to be a regular guest author on the OSEB Durham Blog so show him some love! Start by reading his fabulous story!

~ Susan

How did you end up here?

This was the start of AMANI, a marketing company that translates the objectives of companies, organizations, groups and individuals into marketing strategies that drive revenue.

I’m Shamba Amani and my story of late started with me being dissatisfied with the direction and lack of business strategies with my previous employers. Many times I would wonder, why isn’t ‘the Company’ listening to their front line staff, whom are trying to rely the messages of concern, from the consumer. Sacrificing 70+ hours a week, at every beacon call to make sure business stayed on track and referring every and anybody that would listen to me, praises of ‘the Company’. Only to find out that we had a one-sided relationship and I was the odd person out. After sharing ideas that got implemented and no credit was offered, I knew my days were numbered and decided that I better think hard about who has got my best interest. It didn’t take long for me to realize that I’m on my own and I’d better start preparing for a business that I could enjoy making those sacrifices for, but most importantly; getting the opportunity to spend quality time with family and friends doing the things that l love to do.

I’ve had a great time living, studying, traveling and working in various parts of the world. My adventures had taken me to four continents and 40+ countries, not by chance but rather to build on the basis of my business idea and how I’d apply all that I’ve experienced. There was a lot that I wanted to do, by contributing back to society. You know when your cup is overflowing and you just want to share all the seeds of growth you’ve learned. Well, during a volunteer experience at Rogers cable, I met Tina  Wieringa and later conversed with Bev Mawhinney whom gave me the detailed instructions of being apart of OSEB via Essential Communications. I started the process with Jennifer Roberts of Northern Lights, applied, presented, then enrolled and then i was back in a classroom setting which was very unfamiliar at first. Fortunately, I had a great class of adults that were thinking along the same mindset. Thirsty and hungry to learn, as we reviewed the elements of various studies to capture our ideas and transform them into a real business. The strong support of an assigned coach that shares their experiences and offers you choices from their many tools, that will propel you to challenge your comfort zone. That same business that I would often daydream about, has no become a planned reality, showering me with independence and even more beautiful dreams.

When I get the opportunity to listen and converse with my fellow business classmates, it seems that many are still enjoying the ride, but now with a stronger focus, awareness and determination to follow through with their personal definition of success. Then comes a more serious issue, when it’s realized that there’ll be a time of no financial support, so that same hunger that we all had to get into the program; kept us away from a company demonstrating a lack of progress…remind us why, we all decided to become entrepreneurs.

Look forward to continued blogs by AMANI of as many OSEB participants. If you have any questions regarding any of those interviewed, please feel free to contact them and let us know about your business relationship. If you’d like to be interviewed, please contact me atshamba@amanimarketing.ca  or even even ask me questions regarding your marketing concerns.

About Shamba Amani - A Marketing Strategist who translates your business objectives into Marketing Strategies that   drive revenue.  Contributing Blogger for Essential Commications and upcoming monthly Guest Host for the award winning Dr. Vibe Show.   Now, residing in Courtice, Ontario and continues his role as, ‘The Strategist’. Consulting individuals and businesses in Canada and across the globe.  Feel free to meet me on LinkedInFacebookTwitter and Google+ .

Guest Post: Sue Ann Van Damme of CrossFit Canuck

I’m happy to introduce Sue Ann to everyone this week! Since her Grand Opening will be happening soon, I wanted to get her on here and have you learn a bit more about what makes her tick!
~ Susan

CrossFit is quite simply the “sport of fitness”.  We’ve learned that harnessing the natural camaraderie, competition and fun of sport or game yields an ‘intensity’ that cannot be matched by other means. In keeping accurate scores and records, running a clock, and precisely defining the rules and standards for performance, we not only motivate unprecedented output, but derive both relative and absolute metrics at every workout. This data has important value well beyond motivation.

While it challenges the worlds fittest, the CrossFit program is designed for universal scalability, making it the perfect application for anyone wanting to improve their overall health and wellness.

CrossFit is run in a small group class format with certified coaches, where the workouts provided are constantly varied and the results can be dramatic.  CrossFit Canuck is a place of support and camaraderie to anyone willing to put in the work and effort. We teach you how to move your body with proper mechanics, stability, balance and agility.

A little bit about me…Sue Ann Van Damme

I am the co-owner, business manager and coach at CrossFit Canuck.  While I have a significant amount of personal experience in sport and fitness my professional experience for the last 13 years has been in the investment industry. After graduating from the University of Toronto with a Bachelor of Science in Mathematics and Economics I landed my first job as an Investment Analyst with Mercer Investment Consulting and most recently spent 7 years as a Futures Trader with Mapleridge Capital Corporation.  I have always been heavily involved in sports, having played varsity hockey at UofT and in the ‘AAA’ (NWHL) league after university. I have always found working out boring and had difficulty getting motivated to do it. CrossFit has changed all that. The CrossFit methodology is so unique and brilliant in the results that are achieved not only for elite athletes but for people of all levels of fitness.

My desire for a more rewarding career brought me to opening a CrossFit box.  Providing people with the information and the program to find the path to better health and wellness is extremely rewarding and fulfilling.

Sue Ann can be reached at info@crossfitcanuck.com or via her website at CrossFit Canuck

Getting To Know: Images By Kerri

We would like to add another favourite face to the mix this week. Kerri Davis from Images By Kerri. She has an ever-blooming lifestyle photography company since graduating from OSEB. Not only am I proud of her accomplishments but I’m proud to call her a friend. I’ll introduce all of you to her with a bit of a Q&A …

Susan ~ Why photography?

Kerri ~ I was drawn to the beauty of photography and how pictures tell stories. I love being able to tell my clients story (even just small portion of it), through photographs.

S ~  What kind of training did you pursue?

K ~ I have taken courses through Durham College, various workshops and also on-line courses.  I am also a member of a few online photography communities.

S ~ Do you remember your first client?

K ~ It was a friend’s wedding and it was on her family farm – super fun…like 10 years ago!

S ~ What do you look to for inspiration? 

K ~ Hands down, my girls.  Children have such a capacity for seeing only the good and beautiful in things.  It’s fun to share in that with them.  I carry that simplistic style over to my work.  I love images to represent my clients and who they are.

S ~ What is your favourite subject to shoot?

K ~ Children.  I run around with them, get down on their level, act silly and crazy.  We just hang out.  They are unsure at first, but in the end, we are good friends. Continue reading

The Olympic Dream – What’s Yours?

We look for guest authors to come in and mix it up in here as much as possible (let’s get talking!). Today I’m happy to introduce Michelle Pitman of Group 41. She has a fantastic personal training business called define me. Welcome her to the blogosphere as we hope to hear more from her!

The Olympics are well underway and I’m psyched! Like so many others around the globe, I am glued to the TV and watching for an Olympic shining moment.  And there are many.  I am so inspired by what these athletes do and what they exemplify.  Podium or not, they demonstrate fortitude, courage, pride, respect, commitment and passion.

In years past, I watched the games with the same enthusiasm but with a different perspective.  I dreamed of going to the Olympics one day, competing in Judo.  As the years went on and I realized the Olympics were not my path to take, I had to search for other dreams.  But I continued, every 4 years, to be a passionate observer and found some valuable life lessons and motivation from this major sporting event.  Here are just a few highlights from London that I feel have captured those moments that transcend the Olympics…

I can remember being a young girl, watching the judo coverage in 1988, which was the first time the women’s divisions were participating (and only as a demonstration sport.  4 years later women’s judo was an official Olympic event.)  Fast forward to London and now ALL 200+ participating countries include both male AND female athletes; as well as ALL 26 sports including both genders.  While it seems crazy that there is still a struggle for gender equality in sport, it is a step forward and a lesson for all in the importance of fortitude and commitment to a cause.

Continue reading

.: Overcoming the “Hump” of a Healthy Lifestyle – Prema Yoga :.

Our guest author this week is Jenny Foster of Prema Yoga. A proud graduate of Group 37 and someone who always has a smile :)


When I first started to practice yoga, I remember a teacher telling me how downward facing dog was a “resting” posture.  Staring at the mat, my weight bearing down on my toes and hands, sweat pouring from my face, I couldn’t believe what I was hearing.  Rest? You have to be kidding me. Corpse pose was a more likely posture for me at that point.  However, after only a few weeks of practice, downward dog got easier. It didn’t hurt my wrists and hands anymore and although it was still challenging, I could hold the posture and move with the rest of the class.  After several more months I finally reached the “resting” stage of that pose where I discovered that sticking it out was totally worth it.

This is the “hump” of fitness and healthy living.  In the beginning, it can seem like the most challenging thing in the world – run 5 km? People actually enjoy that? – but with time and practice progress will be made and we will even start looking forward to fitness.  The same goes for a diet full of healthy, wholesome foods – the transition is difficult if we are eating poorly to begin with, but once it has been made our bodies crave fruits and vegetables and it becomes easier to make good choices.  So how do we get from where we are now, to where we want to be? Most of us know how to eat healthy, and that we need exercise. The challenge these days seems to be in actually doing it – and sticking with it.

The key here? Changing our habits. The key to that? Build positive momentum by starting small and exercising patience.   Our bad habits are fuelled by our actions – the more we do something the more likely we are to do it again. And again. Eating poorly is a good example of this: if I eat something unhealthy at breakfast, I am more likely to eat something unhealthy at lunch.  On the  other hand, if I start the day off right with fruit, whole grains and a source of protein like eggs or soy milk, making good choices at lunch is much easier.  The same goes for exercise: if I can get off my butt to do something on Monday, Tuesdays activity is much more likely to happen.  When we make good choices repeatedly, we get our habits working for us rather than against us.

Starting small is essential, especially if we haven’t been active in quite some time. I have seen a number of students start yoga and commit to coming 5 days a week. After two weeks they find they can’t maintain that pattern and they quit. A better strategy is to commit to something that is manageable in the beginning then make additions. A great idea for starting small? Start to drink enough water. Track the water you take in during the day and make sure that you are getting around 2 litres. Next try to eat salad every day, even as a side. Then add a walk. Take the stairs. Build yourself up slowly over a few weeks and take opportunities to move forward when you are mentally and physically prepared to do it. Don’t slack, but be honest and challenge yourself in ways that are sustainable and that show self-love and kindness.

Patience is a vital part to this process.  The fact of the matter is that in the first few weeks of eating well and exercising our body may resist us. We may be used to junk food and the couch, making the detox process a little rough. We need to be patient with ourselves, respect our limitations, forgive our own mistakes and show enough self-love that we continue to push through the first few weeks, knowing that it will get better.  I teach yoga and still need to lose a few pounds myself but I always remember that it’s
yoga practice, not yoga perfect.  Healthy living isn’t a destination, but a beautiful lifelong journey – I hope that you enjoy it!

Jenny Foster
Head Yogini
Prema Yoga
www.premayogatoronto.com